Make those first few sentences count! View this Etsy listing critique to find out how to connect with customers in the first few seconds!
In a previous blog post, I talked in general about making sure to say the most important things first on any e-commerce web page. This is especially true for product listings. Customers who loved your photo enough to click on the listing are poised to buy. So don't lose their attention now!
Here's a specific example of this principle in action. View the screencast to see how a good listing can get even better by focusing on value, and engaging customers when they first lay eyes on your listing copy.
Feel free to comment or ask a question. And browse the blog for more on copywriting, SEO, marketing, and social media. For immediately help, visit Services to learn more about consults and coaching options.
Barbara Clavan provides copywriting, coaching and consulting services to high-growth businesses, high-profile individuals and creative entrepreneurs.
Visit Services to learn more.