On personal pages, more or less anything goes. But for business, put a limit on selfies and post personal pics only if they relate to what you sell.
When using your Facebook, Instagram, Twitter or other social media account for business, try to keep your ego in check. Random personal shots of you having a late night snack or coming out of the neighborhood salon with new nails are probably best left behind.
Depending on your business, photos of you at work in your studio or involved in a related weekend activity might be appropriate. And no problem with funny dog pics if you sell pet supplies. It's also fine to show yourself devouring a luscious taco if your store offers handmade taco sauce.
Use common sense about sharing those personal moments.
Note that selfies are different from non-product lifestyle shots that would appeal to customers, and don't necessarily feature you or your family. Those are useful and should be included in your accounts regularly. For example, if you sell nail polish, you could replace the selfie mentioned above with a fun shot of the nail techs working inside the salon, or a Friday night party that might be the sort of thing your customers would get new nails for.
And here's a bonus tip. Do you take selfies in the mirror? If you do, please stop looking down! Once you've framed your shot and are happy with the way it appears, hold your hand still and look into the mirror! Mirror selfies with the subjects staring down at themselves in their own phones aren't particularly appealing, especially in a business context. It might take a few tries, but if you practice, you'll start getting it right the first time. And by the way, it's best to frame a shot without your phone in it. Or edit it out afterward.
Do you agree? Have you had a different experience with selfies? What have you learned about customers' response to personal photos? Feel free to ask a question or leave a comment. And check through the blog for more tips on SEO, copywriting and social media.
Barbara Clavan provides copywriting, coaching and consulting services to high-growth businesses, high-profile individuals and creative entrepreneurs.
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