What's Google's most frequent SEO tip? Make pages for people, not search engines. Be genuine, and avoid complex ranking strategies.
A lot of SEO discussions focus on keywords only, but guess what? Google is getting much smarter! In fact, Google analysts and engineers have been telling everyone repeatedly that, "Google can understand your pages." The system sees your images and gets information from a lot of different sources on and behind your pages. It can can even understand how one piece of content relates to all the other pieces of content on a page and throughout your site.
Your best approach is to speak naturally to your audience, and provide the exact content they need and want. If you focus on what's unique, provide a good visitor experience, and accurately and clearly describe what you're offering, that will go a long way toward improving your Google rankings.
By the way, you can find a lot of excellent, free SEO help through Google Help, Google forums and Google Webmasters. Some of the material contains technical terms that can be hard to understand, but if you can tolerate those and ignore them, you'll have access to targeted SEO tips that are very clearly stated. On the other hand, if you hate anything that looks remotely technical, check back here regularly for quick, useful advice.
See more help in past entries, and feel free to ask questions in the comments!
Advertising a sale on social media? Don't forget to show what you're selling! Graphics are great, but a photo tells the story.
I run across this all the time. Really cute graphic, probably created on Canva, all the right information about where, when, how much off, etc. But no mention of what's being sold! No photo. There are millions of items on sale every day. Why should anyone click to see something completely unknown?
If your business name is very specific, no problem. Callie's Luxury Chocolates. A great design might be enough.
If you're advertising a special insiders' sale, also no problem. Special Sale. Email Subscribers Only. They already know who you are and what you sell. Although even here, a sample photo might be advisable.
The photo in the ad will represent your entire sale and your entire business. So make it a good one!
Continue browsing for more social media, SEO and copywriting tips. Bite-sized pieces for your convenience!
Finding it hard to get those words flowing? Here's a way to avoid the block, and get your ideas out into the world!
Are you a writing newbie? Or do you need to write for work but it doesn't come naturally? Sometimes the hardest part is figuring out how to get the jumbled thoughts in your head down on paper or computer. It seems impossible to organize everything. We get paralyzed by grammar and spelling rules. We're afraid to look stupid.
There's lots to learn, but it can be done. The first step: Don't worry about the rules. Just turn on the tap!
Don't worry about the grammar.
Don't worry about the facts.
Don't worry about how it looks.
Don't worry about clarity.
Don't worry about SEO.
You can fix it later!
Try it, and let us know how it goes! Read more for additional tips on copywriting, SEO, and social media.
What's the most important thing you can do to improve your quality rating on Google and get seen in searches?
Google Webmasters consistently recommends common sense, quality content—not tricks or mathematical strategies—to improve quality ratings for your website. Note that quality is different from relevancy, which is how closely your content matches up with the words users type into their search bars when looking for something on Google. Both are significant factors in your overall ranking (how high you appear in search results).
Be interesting. Show that you're passionate and knowledgeable. Provide content that makes visitors want to recommend your site to others. This will help you get a good search result. [Google Webmasters, December 2016]
Many other factors come into play when Google attempts to determine whether or not a potential customer will benefit from visiting your site. Browse the blog for more tips on SEO, copywriting, marketing, and social media.
Barbara Clavan provides copywriting, coaching and consulting services to high-growth businesses, high-profile individuals and creative entrepreneurs.
Visit Services to learn more.