Unfollowing is common practice on IG, so how do you know which accounts to follow back and which to avoid? Watch the screencast for today's tip!
A professional "follow for follow" gesture is often a good move if an account is relevant to you or if you just happen to like it, but what about all those accounts that immediately unfollow? It's easy to become depressed as your "Following" numbers continue to rise and your "Followers" keep dropping. In principle, there's nothing wrong with following someone who doesn't follow you back, but there's no point in completing a "follow for follow" with people who don't genuinely want to maintain a relationship.
Watch the screencast to learn one easy way to spot likely unfollowers and cut back at least somewhat on those followed accounts that you don't want or need on your "Following" list. Since Instagram doesn't provide an easy way to keep track of unfollows, it's safer to spot them ahead of time.
After viewing, feel free to comment or ask a question. And browse the blog for more tips on social media, copywriting, marketing and SEO.
Barbara Clavan provides copywriting, coaching and consulting services to high-growth businesses, high-profile individuals and creative entrepreneurs.
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