Want a customer's perspective on your e-commerce site? Instead of asking other sellers, find out what ordinary shoppers think.
Looking for an honest opinion about the sales writing (copy) in your e-commerce store or marketplace shop? The only way to ensure that you're getting a helpful response is to ask everyday people who are similar to your customers, not necessarily similar to you.
What does your site look like to the average person who's searching on Google or clicking through from social media? Are they interested in what you're saying? Do they think you've left something out? Can they find what they're looking for quickly and easily?
The only way to be sure that you're doing it right is to approach people who match your typical customer's lifestyle, personal interests, buying patterns, and so on. Get your friends and relatives involved. Ask in community groups. Find a topic-based Facebook group (not full of sellers) that might be a source of feedback. Set up your own "focus group" with locals who would be willing to read and comment.
Remember that someone else in your line of work will be very interested from the start in your "backstage" details, biography and workshop photos. But what about actual customers? They could feel very differently.
Other sellers might be helpful later in the process, when you need to find out if the writing sounds logical, looks professional and flows smoothly. But as far as the basic content goes, and the messages you're trying to get across to customers, ask a customer!
Have you ever noticed a disconnect between what other sellers told you and what you heard from actual shoppers? Feel free to comment with your experience or questions. And check the blog for other tips on copywriting, social media and SEO.
Barbara Clavan provides copywriting, coaching and consulting services to high-growth businesses, high-profile individuals and creative entrepreneurs.
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