You can't lose by communicating authentically, and speaking your truth. Even in business, heart matters, and heart works.
Every day we're flooded with advice about how to write for business. It definitely can be overwhelming. It's like having someone constantly watching over our shoulders to make sure we don't break the rules. That's a lot of pressure!
You're a creative person. Don't let the rules stifle your creativity. In another blog post, we talk about how important it is to just get started. Put it down and fix it later. But we can enhance these initial efforts—and make them a lot easier—by focusing on direct personal expression, words and concepts that match our true feelings.
We can get a lot of inspiration from what others write. That's a great source of ideas. But when it comes to the moment of writing, just let it all go, and be yourself. Talk to your audience from within your own mind and spirit. It might be difficult to know exactly what to say, but if you start from within, and connect with the audience you imagine in your mind, it will be simpler, less intimidating. And the output will be much more appealing.
Say what you really mean. Don't try to "game" the buyer. Deliver your information with genuine enthusiasm, authentic belief, and an honest desire to engage with other people. Your sincerity shows. And it helps you connect with customers.
What do you think about this approach to copywriting? Has it worked for you? Feel free to comment. And browse the blog for more tips on copywriting, social media and SEO.
Barbara Clavan provides copywriting, coaching and consulting services to high-growth businesses, high-profile individuals and creative entrepreneurs.
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