Jumbled thoughts? Start with a detailed outline to figure out which points to make, and how to present them in the most engaging way possible.
Our thoughts aren't usually well organized in our heads. Which means that our writing often comes out vague, mixed up and confused. It's helpful to add a step.
Before writing, create a quick overview of what you want to say. Organize, then make changes until you're satisfied. It's much easier to tweak an outline than it is to reorder paragraphs, rewrite transitions, or redo sentences that don't make sense in a different context.
You can also speed up your process, and improve the quality of your copy, if you brainstorm ideas ahead of time. There's no shame in having lists. Start with words and phrases that describe what you sell or what you're talking about, so that you'll have a well-prepared collection of ideas to refer to while writing. Keep the list around, and add to it whenever new possibilities occur to you.
Have you used this technique? Did it work for you? Feel free to share your experience in a comment! Also, browse through the blog for other posts on copywriting, SEO, and social media.
Barbara Clavan provides copywriting, coaching and consulting services to high-growth businesses, high-profile individuals and creative entrepreneurs.
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