 Make those first few sentences count! View this Etsy listing critique to find out how to connect with customers in the first few seconds! In a previous blog post, I talked in general about making sure to say the most important things first on any e-commerce web page. This is especially true for product listings. Customers who loved your photo enough to click on the listing are poised to buy. So don't lose their attention now! Here's a specific example of this principle in action. View the screencast to see how a good listing can get even better by focusing on value, and engaging customers when they first lay eyes on your listing copy. Feel free to comment or ask a question. And browse the blog for more on copywriting, SEO, marketing, and social media. For immediately help, visit Services to learn more about consults and coaching options.
8 Comments
4/19/2017 08:15:54 am
Barbara, thank you for this helpful analysis of my listing description! After joining the Copywriting Coach FB group and reading the files, I started incorporating benefits and features into my descriptions. In the past it was just what it was and how it was made. Feel like I'm taking just little steps forward but your review of this listing (which is brand new) makes a lot of sense. Argentium sterling is so cool, and what it is will soon be in the first sentence. Off to do some re-writes. Thanks again - much appreciated! 4/19/2017 09:25:41 am
Your post has me rethinking (and soon to rewrite) my jewelry descriptions. I think my style has been "too much about me": my inspiration, my design and material choices, etc. and not enough about my customer. Thanks for posting.
Lorelle
4/21/2017 04:42:01 am
Thanks Barb this really helps in working out what to say and when in descriptions to achieve the best copy for the product
Hannah
4/21/2017 05:50:01 am
Seeing a description being analysed is exactly what I needed to see and hear. Previously I've been told that your keywords need to be in the first one or two sentences, and maybe they do, but this makes a lot more sense when it's described like this. Leave a Reply. |
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Barbara Clavan provides copywriting, coaching and consulting services to high-growth businesses, high-profile individuals and creative entrepreneurs. Visit Services to learn more.
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