From Google: Social media links and activities don't help SEO. Focus social media on marketing, not SEO.
Did you ever wonder if links from Facebook to your e-commerce website improve your Google SEO? The answer is no. The links themselves, and the traffic resulting from them, aren't used at all by Google's algorithm. The same goes for likes, follows, views, and so on. And this also applies to Pinterest, Instagram and all other social media platforms. Even Google+ doesn't rate in Google's algorithm. [Source: Google Webmasters, February 2017]
If you currently engage in like-for-like games where sellers swap visits to each other's sites from Facebook, you might consider re-focusing your time. The only value to that kind of activity is the visibility you'll get among other sellers. Which could conceivably lead to a couple sales. But it won't boost your visibility on Google.
This doesn't mean that you should stop using social media. On the contrary, social media provides many services that search can't. For example, it can help you:
Note that your social media pages have their own SEO ranking, which means that the content that appears on them can sometimes show up in search results. Users might even click through to your social media accounts from Google searches. But this activity doesn't impact the ranking of your website itself.
Organic links from valued websites (not social media) continue to play a top role in Google ranking. So keep working on developing a solid reputation that will motivate other website owners to recommend you to their visitors.
Authorized sources indicate that social media activity isn't tracked by Etsy's search algorithm either. So Etsy shops can approach social media in the same way as independent websites. Use social media in the ways it works best, and for SEO, focus on optimizing your content quality and keyword strategies. Read SEO: It's More Than Just Keywords for additional tips.
Does this change things for you? Will you be acting differently on social media? Feel free to comment or ask a question. And please browse the blog for more on SEO, copywriting and social media.
Barbara Clavan provides copywriting, coaching and consulting services to high-growth businesses, high-profile individuals and creative entrepreneurs.
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