What's the most important thing you can do to improve your quality rating on Google and get seen in searches?
Google Webmasters consistently recommends common sense, quality content—not tricks or mathematical strategies—to improve quality ratings for your website. Note that quality is different from relevancy, which is how closely your content matches up with the words users type into their search bars when looking for something on Google. Both are significant factors in your overall ranking (how high you appear in search results).
Be interesting. Show that you're passionate and knowledgeable. Provide content that makes visitors want to recommend your site to others. This will help you get a good search result. [Google Webmasters, December 2016]
Many other factors come into play when Google attempts to determine whether or not a potential customer will benefit from visiting your site. Browse the blog for more tips on SEO, copywriting, marketing, and social media.
Barbara Clavan provides copywriting, coaching and consulting services to high-growth businesses, high-profile individuals and creative entrepreneurs.
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