Google's own downloadable guide targets proper spelling as a significant factor for page ranking. Let's see what this means for your site.
I've told clients previously that the accuracy of site copywriting counts for SEO, but here's recent confirmation straight from Google. It points to spelling as a major factor for page ranking, the quality piece of the SEO equation.
Page ranking is how Google determines where to show you in search results. First comes relevancy, which is how closely your page content matches up with a user's search terms. Once Google finds out that you do match up, the next step is ranking. Are you number one, number ten, or somewhere at the end?
Run a spell check on your text before copying it into a listing or other shop/website page. Note that spell checkers don't catch everything, and unfortunately sometimes make mistakes, but it's a very good start.
If you feel you're weak with spelling (and grammar, too, by the way), have a professional editor go through your site and highlight the major mistakes you're making. There's often a pattern to the errors, and you can fix that easily.
There are a lot of factors involved in SEO, and of course spelling is only one of them. I'll talk more about Google's definition of "high quality," how search works in general, the most effective way to use keywords, and more, in future posts.
By the way, there's a huge amount of current, clear information available, completely free, on Google help pages and Google Webmaster pages. You do need to skim past the techie stuff, so if technical details make you cringe, keep watching here for bite-sized pieces that you can apply quickly to your own site. Also, browse the blog for other tips on SEO, copywriting and social media.
Barbara Clavan provides copywriting, coaching and consulting services to high-growth businesses, high-profile individuals and creative entrepreneurs.
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