What's Google's most frequent SEO tip? Make pages for people, not search engines. Be genuine, and avoid complex ranking strategies.
A lot of SEO discussions focus on keywords only, but guess what? Google is getting much smarter! In fact, Google analysts and engineers have been telling everyone repeatedly that, "Google can understand your pages." The system sees your images and gets information from a lot of different sources on and behind your pages. It can can even understand how one piece of content relates to all the other pieces of content on a page and throughout your site.
Your best approach is to speak naturally to your audience, and provide the exact content they need and want. If you focus on what's unique, provide a good visitor experience, and accurately and clearly describe what you're offering, that will go a long way toward improving your Google rankings.
By the way, you can find a lot of excellent, free SEO help through Google Help, Google forums and Google Webmasters. Some of the material contains technical terms that can be hard to understand, but if you can tolerate those and ignore them, you'll have access to targeted SEO tips that are very clearly stated. On the other hand, if you hate anything that looks remotely technical, check back here regularly for quick, useful advice.
See more help in past entries, and feel free to ask questions in the comments!
Barbara Clavan provides copywriting, coaching and consulting services to high-growth businesses, high-profile individuals and creative entrepreneurs.
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