Set goals with social media instead of posting at random. Proactively choose your audience, methodology, content and schedule. Do you find yourself selecting posts based on what's caught your attention lately, what seems fun, and what appears to relate to the day's hot topics? For personal accounts, this is perfectly fine. But for business, last-minute decisions won't get you where you want to go.
First, you need to identify your primary and secondary audiences, understand them, and know how they operate on social media. Second, you need to pinpoint your specific business goals in connection with these audiences. Do you want to drive traffic to a particular site? Do you want viewers to contact you directly for information? Are you simply trying to stimulate general interest in your social media accounts? Make up your mind, so that you can create posts that will support your goals. Next, figure out the kinds of content that will appeal to your target audiences and will also direct people to the actions or behavior you're trying to encourage. Finally, set up a posting routine that will reach your audiences at optimum times, and that you feel you can manage successfully based on your available time, energy and finances. If you can't reach everyone on all platforms within your existing budget and personal schedule, set priorities and be clear about where you want to focus your resources. If you create and follow a smart plan for your social media activities, they're much more likely to deliver results. Have you already discovered a social media schedule that works for you? Or, alternatively, have you had to discard a posting method that wasn't working? Feel free to comment below. And check the blog for other tips on social media, copywriting and SEO.
4 Comments
Barb
3/24/2017 12:47:09 pm
Martha: There are a lot of providers who offer suggested schedules for various platforms, but I think that there really isn't a "one size fits all" schedule. You'll need to do some experimenting to see which kinds of posts do best at which times of day, and on which platforms. Maybe even keep a record of your posting for a while and see if you can pinpoint peak times and slow times. This is another reason to have non-sales lifestyle posts as well as sales posts in order to keep your audience engaged at different times of the week and day. Let us know in Office Hours what you discover!
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I've found that I'm awful at posting on a whim as life seems to always distract me! I use Later for IG posts and the prompt reminds me to go online, post and engage with others, and I use FB scheduler for FB. I schedule 3 times a day on IG to try to be seen by different people /time zones around the world, FB is usually in the evenings.
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3/25/2017 08:52:18 am
It seems like anything, when well planned out, has better results. The challenge is sitting down and actually making the plan. It sounds like that's something I need to schedule into my day. It's easy to find time to make things. These marketing tasks seem tedious and are unknown territory ... it's easy for them to get pushed to the back burner.
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Barbara Clavan provides copywriting, coaching and consulting services to high-growth businesses, high-profile individuals and creative entrepreneurs. Visit Services to learn more.
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