On social media, timing counts. No point in posting when your audience is asleep. Do the research, and do the math.
Although your social media posts are available almost indefinitely—and can be seen by anyone willing to scroll far enough—freshness does make a difference.
But how do you know when to post? How can you predict when your audience will start combing social media for content they like?
There's lots of advice around about best posting times, but it really depends on the content. For example, business posts probably do better during business hours, and light humor might get a good reception during down time. Your business will have a different schedule than another person's business.
Experiment. Try similar posts at different points during the day and different days of the week. See if you notice a spike or drop in likes, shares and engagement. Adjust accordingly. Also think about your customers' locations. If you have a high percentage of customers who live in other countries and opposing time zones, experiment with posting times that match up with their schedules.
Another factor is the platform. You might discover that your Facebook audience engages at different times than your IG followers. Ideally, it's most effective to coordinate schedules as closely as possible across platforms to maximize the reach of each post. However, if you've noticed a big difference in behavior on a particular platform, take it into consideration and consider posting there separately.
This is a great way to improve time management and open up slots in your daily schedule for other important activities, or even more leisure time!
If you've had an interesting experience with social media schedules, feel free to share below. Also check other blog posts for more tips on social media, copywriting, and SEO.
Barbara Clavan provides copywriting, coaching and consulting services to high-growth businesses, high-profile individuals and creative entrepreneurs.
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