Unless you have 10,000+ followers, it's hard to benefit from social media algorithms. So focus on relationships, not numbers.
First, just a word about common courtesy. If someone dropped off a gift at your home, you'd contact them to say thanks, wouldn't you? Of course you would. And if people were leaving gifts at your door all day long, you might consider spreading the cheer by giving gifts to others, too. Wouldn't you? Well, I hope so.
Most of you are very good at acknowledging comments on social media, so it probably isn't necessary to remind you. But it's always nice to feel that you're doing the right thing. And maybe you haven't thought of returning the favor? Please do. It's a nice gesture and often leads to stronger ties.
I don't recommend "like for like" games of any kind, but if you view people posting on social media as human beings who are just trying to make contact, you can respond in a positive way that will be good for you personally, and also will be good for business.
When it comes to follows, make sure that you're always on the lookout for useful and appealing accounts to follow, not only accounts that you think will follow you. Both situations can result in productive connections.
Remember that Instagram, Facebook, Twitter and so on, are huge systems, and only very large numbers get noticed. Smaller accounts are better off leveraging social media for relationship building. Focus on like-minded people, compatible accounts, complementary businesses, potential customers, and individuals with whom you can develop mutually beneficial interactions.
Feel free to share an experience you've had with business interactions on social media. And check the blog for other tips on social media, SEO and copywriting.
Barbara Clavan provides copywriting, coaching and consulting services to high-growth businesses, high-profile individuals and creative entrepreneurs.
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