Social Media: How to Use Pinterest Group Boards

Optimize your presence on Pinterest group boards using these easy-to-follow tips. Refresh, track, interact and experiment to achieve success!

Pinterest group boards offer a fast, efficient way to get seen on Pinterest while you’re waiting for your own account to accumulate followers and generate traffic. In another blog post, I’ve talked about finding Pinterest group boards. Once you’ve selected a few, here are some tips on how to use them.

Pin Daily
Get into a regular routine of pinning to your group boards. Followers who like your items will start looking for each day’s new additions.

Different Boards, Different Pins
Pin different items to different boards. Watch for notifications about which pins are being repinned and “tried” so you can start identifying the boards that are getting the most attention for your items. Adjust your activity accordingly.

Experiment
Not getting much action? Look around for other boards to try. Think outside the box for types of boards that might accept your items but aren’t an exact match. For example, there are hundreds of jewelry group boards that work very well for jewelry. But there are also some general fashion boards that accept jewelry. Those fashion boards can help jewelry sellers, too.

Track Activity
In your store, use whatever analytics are available to determine how effective your Pinterest group boards have been. Do you get more sales on days when there’s more traffic from Pinterest? Did you notice that Jane Doe, who repinned one of your pins yesterday, just purchased an item from your store today? Which board did she repin from?

Maintain Your Own Account
You still want to build up the visibility and strength of your own Pinterest account. For one thing, you want to be able to direct potential customers there to view your items. You also want to have an excellent display to show anyone who decides to click through to your account after spotting something of yours on a group board. Ultimately, you would like your brand’s account to have a life of its own, apart from the group boards.

Interact With Others
Spend a little time each week showing some love for other people on the group boards that you use. “Try” their items, comment thoughtfully on their pins, and repin to appropriate boards in your own account. This is a social networking activity, not a sales activity, but it can lead to more repinning of your items. If it isn’t working on a particular board, you can stop and try elsewhere.

Improve Your Photos
Pinterest is all about beautiful, compelling images. Medium-quality photos rarely get attention. If you plan to use Pinterest as a primary social media outlet, invest in superb photography. Otherwise your time might be wasted. 

Start Your Own Group Board?
Having a group board of your own is a great way to drive visibility. But it takes a lot of work. If you’re willing to put in the time, it might be worth it. Don’t expect a lot of followers without a lot of effort.

Have Pinterest group boards worked for you in the past? Any tips you would like to pass on? Feel free to comment. And check the blog for more tips on social media, copywriting, marketing and SEO.