- Etsy Descriptions 101
Your Etsy product descriptions are at the heart of your business, sometimes the first thing that buyers ever see in connection with you, your shop, your art and your business. You want to engage, fascinate and motivate, and do it quickly, so that visitors will stay on your page, make up their minds, and purchase.
How does that get done? It takes finesse to represent you authentically while infusing vitality and power into the messages that you're delivering. You want to reach your buyers in ways that are honest as well as effective.
With 25+ years' experience in sales and marketing—including SEO copywriting—I can also help you understand how to identify the keyword phrases (search phrases) that will attract eager customers. Pricing includes incorporating and optimizing the SEO keyword phrases that you provide.
And now, you get to learn as you go! I'll write one, show you how I did it, and will help you write your own listings during two hours of coaching.
This service includes:
1) One product description (your choice)
2) Two hours of coaching focused on the art of the Etsy product description
We'll start with a phone discussion or email exchange that will help me get to know you and your work. We'll also address the specific product(s) that require descriptions to identify their top selling points, their value to buyers, the specific qualities of your target audience, how each product reflects your overall branding, and so on. Product descriptions are short, but they need to communicate a broad range of important points about you and your work. Maximum 250 words.
We'll arrange convenient times to talk on the phone (or Skype if outside the continental U.S.). I'll walk you through the process that I went through to complete your first product description. Then we'll select another product description for you to practice on. I'll be there for on-the-spot advice as you work, and will edit periodically, show you where to improve, and give you tips along the way. If we finish one perfect description before your time is up, we'll do more!
Please visit The Copywriting Coach.
"Lots of help and support were given. I'm slowly gaining confidence to write my descriptions properly with Barbara's support. Thank you!"